Auditory Ideal Customer Profile Generator
I’ve seen a lot of founders on Reddit, Linkedin and Twitter (yes it's still Twitter to me...) struggling with outbound and finding their first customers. But when you dig in, many haven’t even created a hypothesis for their Ideal Customer Profile (ICP)
A well-defined ICP lets you:
- Target the right people with the right message
- Avoid wasting time on low-fit leads
- Build a repeatable outbound motion
Critically most ICP's I see really don't go into enough details. Firmographics alone are not enough. Most ICPs end up being too broad, too shallow and don't then help with targeting and messaging.
So we built a GPT to help guide you through creating the foundations of your ICP. Its based on the same prompts we used to create our ICP at Auditory that was the foundation for our growth.
This was originally part of a tool we’re building at Auditory.co — which helps early-stage teams improve sales performance by learning from their best calls. But we pulled the ICP piece out to make it free and useful on its own.
What It Does
The GPT walks you through eight structured sections:
- Firmographics (industry, size, region, tools)
- Exegraphics (how they operate, grow, and think)
- Pain Signals / Triggers (what makes them need you)
- Value Alignment (how you help them win)
- Buying Committee (who’s involved in decisions)
- Customer Journey Fit (how they buy and implement)
- Negative ICP (who to avoid)
- Evidence & Validation (proof your solution works)
What You Get at the End
- A one-line summary of your ICP
- An estimated total addressable market (TAM)
- Suggested niches to explore within your ICP
- Ideas of places you could find your ICP and outbound strategy to go after them
- A cleaned-up version for your CRM or Notion
- Suggestions to improve weak or vague areas
It’s built on ChatGPT, so you’ll need an account to use it.
Try it here:
https://chatgpt.com/g/g-68de37fbb06481918ac21e6c3b14816c-auditory-co-icp-generator
Note: This isn’t a tool that magically generates your ICP for you. It asks you smart, structured questions that get you thinking critically about who actually buys your product and why. It takes around 10–15 minutes to complete, and works best if you put in real thought.
If this resonates, you’re exactly the type of founder we built Auditory for. We help early-stage teams understand what actually makes their best calls successful, so you can replicate the moments that move deals forward. We’re currently offering a one-week free trial for new teams. If you’d like to see whether it’s a fit, you can get started here: auditory.co